A Bold Step in Mobility Innovation
The Twin Brands Lohia and Youdha Gears up to Transform the Mass-Market EV Landscape
New Delhi, 18th March, 2025 – In a landmark transition from legacy to leadership, Lohia Auto,
a pioneer in India’s electric vehicle (EV) sector, which sells EV products under the “Lohia” brand,
has transitioned to Zuperia Auto Private Limited (ZAPL). The new entity, ZAPL, is geared up
to capture a larger share of India’s burgeoning EV segment through Youdha, a new brand that
aims to revolutionize mass-market electric mobility. Additionally, ZAPL will continue with the
legacy brand Lohia. This evolution marks a strategic shift from Lohia’s premium positioning to a
broader vision, making electric three-wheelers more accessible and empowering the next
generation of mobility entrepreneurs, fleet operators, and independent drivers.
With the launch of Youdha, the brand is expanding its vision beyond premium EV offerings
to create an aspirational, mass-market brand that resonates with India’s young, ambitious, and
hardworking individuals.
The “Youdha” logo is a powerful visual representation of the brand’s philosophy—strength,
resilience, and empowerment. Inspired by a warrior’s shield, it symbolizes protection,
determination, and an unwavering spirit, much like the individuals who rely on Youdha for their
daily livelihood. The bold ‘Y’ at the center embodies the brand’s strong identity, while the design subtly integrates the outline of an electric charging socket, reinforcing Youdha’s commitment to sustainable mobility. Additionally, the form of the logo echoes the structure of a three-wheeler, reflecting the brand’s deep roots of the product it represents. The overall design is modern yet deeply connected to India’s cultural ethos, ensuring that Youdha stands out as not just an electric vehicle brand, but as a movement that empowers real-life warriors on their journey toward progress and success
Youdha enters the market at a crucial time as India’s EV ecosystem experiences rapid expansion,
driven by government incentives, rising consumer awareness, and a collective push toward
sustainable mobility. This transition is set to redefine the three-wheeler EV space by going beyond
efficiency and embracing a customer-first approach that integrates brand storytelling and real-life
user experiences. Unlike conventional EV brands, Youdha positions itself as more than just a
vehicle provider—it is a brand that empowers its users, making EV ownership aspirational rather
than just functional.
Stay ahead of the curve with the latest updates on electric vehicle trends at youdhaauto.com and explore how technology is reshaping the driving experience.
🔋 Join the EV revolution today! Explore our range of electric three-wheelers at youdhaauto.com
📞 Contact for Dealership / Free Consultation (Toll Free : 1800 120 5933)
"From Legacy To Leadership"
